Our Story

HOW DID IT ALL START?

 

It all started with a Zoom call...

Like many of us, I found myself spending more time online during lockdown in 2020. To brighten up those virtual meetings, I decided to create something fun for myself—tassel earrings that added a little pop to my outfit. Honestly, they were just for me, a playful way to lift my spirits while staring at a screen.

But then something unexpected happened. Every time I hopped on a call, someone would comment, "I love your earrings! Where did you get them?" When I casually replied, "Oh, I made them," the next question always followed: "Do you have a store?"

After hearing this a few too many times, the idea began to brew in my mind. Could I actually sell my creations? A little research (thanks, Facebook!) and a leap of faith later, I launched my Etsy store in October 2020. And to my absolute surprise, within the first hour, I made my very first sale!

That moment sparked something deep inside me—a fire I hadn’t felt since my teenage years. I started to dream bigger, experiment with different materials, and push the boundaries of what I could create. Fast forward to today, and here we are at the new home of Created By Lau.

I'm Laura Jane, the owner, designer, and maker behind everything you see in my shop. What began as a fun side project during lockdown has now become my full-time passion, and I couldn’t be more excited to share it with you.

I get it. None of us wants to show up to brunch and have that awkward moment when you and your bestie are wearing the exact same thing. That’s why I only create one-of-a-kind pieces or small batches, never mass-produced. Fashion should be as unique as you are, right?

Plus, when you shop small, you're not just supporting a local creator—you’re helping the planet too. The fast fashion industry is one of the biggest polluters out there, and by choosing handmade, you’re making a positive impact.

I believe accessories have the power to transform how we feel about what we wear. Imagine waking up excited to get dressed, knowing that your jewellery was made just for you, with care, creativity, and a whole lot of love.