We Don't Do Sales: Why Launch Discounts are Better

💎 We Don't Do Sales. Here's Why We Choose Launch Discounts Instead.

I know, I know—it's a bold statement, especially when everyone else seems to be running a "flash sale" every five minutes! But let's be straight: at Created By Lau, you won't see us slashing prices for a quick buck. And there’s a really important reason why.

Last year, I watched too many brilliant small businesses lose their way trying to compete with the huge High Street players. It creates noise, confusion, and undervalues the hard work that goes into handmade jewellery. I refuse to let that happen here.

Why Created By Lau Steers Clear of Sales

As a mixed media jewellery creator who pours heart, high-quality materials (fibre, polymer clay, resin), and skill into every one-of-a-kind piece, taking money off our products fundamentally undermines our worth.

It comes down to trust and value:

• We Trust Our Value: Our jewellery has a higher price tag because it is bespoke, durable, and stylish. Running constant sales suggests we don't believe in the quality or intrinsic value of the piece you're buying. We do!

• We Value Your Investment: You, the stylish woman supporting a local small business, deserve consistent, honest pricing. We don't want you to feel ripped off because you missed an arbitrary 24-hour window.

• We Believe in Transparency: No more surprise flash sales. I want to be as transparent as possible with you, my lovely customers.

Our Promise: Launch Discounts Are Your VIP Access

Instead of confusing sales, we offer something much more valuable: a guaranteed reward for showing up for our new collections!

I have decided that we will offer an exclusive 24-hour discount code only on new collection launch days.

Why launch discounts feel better:

• It’s an Experience: Our launch day discount is a celebration! It feels less like a desperate plea for a sale and more like a reward for being an engaged, loyal member of the Created By Lau community.

• Fair & Consistent Pricing: You always know that outside of launch day, you are paying a fair, consistent price that reflects the handcrafted quality and the high-end fashion style of your accessory.

• Focus on Novelty: You get a perk for being first to grab the latest bold stylish jewellery before anyone else.

The Bottom Line: We believe in the power of authentic relationships. You deserve to know you're getting a high-quality product at a fair price, every single day. The value of our one-of-a-kind jewellery is consistent, and our launch discounts are just a little extra sparkle to say thank you for supporting small batch creation.

Note on Clearance: We only ever markdown items that are genuinely overstocked, imperfect (and clearly noted), or seasonal at the end of a cycle. These are exceptions, not the rule!